Our Name, Logo, Slogan
What makes Beatbond, Beatbond? What makes any brand/company/website/product unique and individual from others? It’s identity. There is a saying that all good things come in three’s. So below, we go into a bit more detail about our name, logo and slogan.
You already know our name…Beatbond. Beatbond is a name that makes actually makes sense, that fit’s in with our identity and what we are about, it’s definitely not a name that’s just been plucked out of thin air, which does work really well, however for Beatbond, our name really does mean the business.
Beatbond is made up of two four letter words joined to create our name. Beat & Bond. The ‘beat’ meaning is quite obvious here, being a commonly used musical term that is popular worldwide – which can only be a good start! The ‘bond’ however is slightly harder for people to understand, we’ve even heard “the name’s Bond…Beatbond” which IS quite smart! But no! Bluetooth or wireless connectivity is the now and will continue be the future so the ‘bond’ represents the connecting of your device and your sound which is the music to wireless earphones and headphones. The result of both is…Beatbond – a catchy, easy to remember meaningful name that hit the United Kingdom late 2017!
In the beginning there were many attempts at a logo, most thing imaginable were produced, but when we hit that creative spark, we got it.
Our logo is circular containing two ‘B’s’. Within that circle there is a capital B, which stands for ‘Beat’ and following that is the lower b, which represents the ‘bond’. Both of the letters cut the black circle to give it a more unique look for the brand. Which stands out not only on a white background but on a black background too.
It was and is extra important for Beatbond to have a look, that was undoubtably recognisable, something that would stand out with ease, something that people who have not yet connect with us could easily point out. A logo definitely makes a brand, and ours definitely makes us!
Now this brings us on to our slogan.
Our slogan is ‘more than sound’. We hashtag it on nearly every post on both our main social media which is Instagram and Twitter, its even on our unique packaging. Everyone has their own taste in music right? And by this we mean some like pop, some like rap, metal, acoustic and so on and on…maybe even all types – that much of a music loyalist! So we count this as ‘your sound’. More than sound represents that it’s not just music for people, sometimes it’s more, each song can trigger memories, moods and can transform any atmosphere into a better one. At Beatbond we understand this which why it fits perfectly with who we are. It’s also very catchy and easy to remember like our name and logo.
As we said at the beginning, there is a saying that some say all good things come in three’s, it’s why we believe we are the have the key to the full package… What makes us different. The new place to go?
The goal is to become UK known, and with these 3 elements, watch and listen out for Beatbond!
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